Zegna Creates a Menswear Big Bang!
When Italian fashion powerhouse Ermenegildo Zegna debuted its Fall/Winter 2014 Men's Collection live from Milan on January 11, much of the extensive worldwide publicity centered on the fashion show’s astronomical theme, created by internationally renowned astrophysicist and author, Dr. Fiorella Terenzi, a former model who now teaches at Florida International University in Miami. Terenzi, whose doctoral research pioneered the field of Acoustic Astronomy, in which radiation emitted by heavenly bodies is converted into sound, returned home to lend her scientific and creative expertise to the famous Milanese design house’s ground-breaking project. Zegna’s acclaimed designer, Stefano Pilati, sought to create “a truly universal aesthetic message”- and the first union of fashion and astronomy. “No one has done anything like this before,” said Gildo Zegna, the company’s chief executive. The New York Times reported that "this fashion event seem more like a science center’s version of a journey into space than a catwalk show." Dr. Terenzi’s space sounds formed an integral part of the show’s soundtrack, and the dramatic celestial images and scientific vision she supervised served as a cutting-edge Imax-resolution backdrop, allowing Zegna to define a bold new future for men’s fashion. Dr. Terenzi’s message is clear: "Reason and imagination are not enemies, but rather partners in appreciation of the wonders of the Universe. I enthusiastically embrace the fabulous new discoveries of astrophysics, but I do not want to stop there. I want these discoveries to swim in our imaginations, to open our hearts to new ways of thinking and feeling about life. This historic fusion of fashion and astronomy has allowed us to hear and see how the music of the spheres resonates with the music of our hearts."
Ermenegildo Zegna Fashion Show: http://www.youtube.com/watch?v=ytnx3JXXd5s
Video for Zegna: http://www.youtube.com/watch?v=zaA8XlaKTPQ